Chowly

OPEN CHOWLY

African Cuisine Mastery, With a Touch Of Home

Country

United Kingdom ( UK )

Year

2025

Industry

Food

Turnaround time

3 weeks

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ABOUT CHOWLY

Chowly is a Nigerian food brand based in the UK, serving authentic meals, baked goods, cakes, and catering. Before the redesign, the brand had strong food and a loyal following, but no website that matched the quality of what they were actually serving. Photos of the food were scattered, the ordering process ran through direct messages, and there was no single place customers could go to see the full menu, place a custom order, or get a feel for the brand. The goal was to give Chowly a home online that let the food speak for itself.

PROJECT OVERVIEW

I designed and built the full marketing website for Chowly on Framer, covering the homepage, menu, gallery, how-to-order page, about page, and ordering flow from end to end. The menu alone spans eight categories: starters, breakfast, signature dishes, main dishes, Chowly cakes, beverages, desserts, and a rotating Chowly Surprise menu, each built around real product photography rather than stock imagery or plain text listings. Every dish gets its own card, name, and short description, so browsing the site feels closer to flipping through a lookbook than reading a standard restaurant menu.

OUR APPROACH

Chowly is a Nigerian food brand in the UK selling everything from jollof rice and suya to custom cakes and catering, and none of it had a home online. Orders came in through calls and direct messages, so details arrived in pieces and the same questions got asked over and over.

I designed the site mobile-first, because people decide what to eat on their phones. The menu is built from one reusable dish card, so eight categories stay consistent and the owner can add a new dish without needing me. Real food photography does the selling, with the layout kept plain so nothing competes with it.

The ordering path was the real problem to solve. Instead of a contact page, I worked out what Chowly needs before an order can be confirmed, name, contact, date and what the customer actually wants, and built one custom order and reservation form that captures all of it. Every page points to it.

The brand tone follows the food: warm and generous, but premium enough to justify catering prices.

RESULTS

The finished site gave Chowly a consistent, appetite-driving presence online, with an ordering system that made it easier for the business to manage enquiries and easier for customers to place custom orders.

Project Highlights