I focused on the emotional state of the visitor first. Someone landing on this site is usually anxious, not browsing casually, so the design needed to lower that anxiety instead of adding to it with dense text or a cluttered layout.

• Information Structure

  Reorganized the page hierarchy so the most important information, what liquidation is, what it costs, and what happens next, came through clearly without making the visitor dig for it. Restructured the flow so anxious visitors could go from confusion to a clear next step with as little friction as possible.

• Visual Identity & Trust

  Refreshed the typography, colour palette, and layout across the site to feel more current and professional, while keeping the tone appropriate for a regulated financial service. Positioned client testimonials and calls to action to reinforce credibility at every step of the page.